Case study
The Plaza Hotel Edirne — our own hotel, priced by Compass since 2024.
An independent boutique hotel in Edirne, Türkiye: expatriate and Balkan transit demand, domestic leisure, and strong event-driven peaks. It is the property Compass was built on — not a pilot we recruited, the hotel we run. We have run structured rate testing and market intelligence on the property since 2022; the engine has priced it live since 2024. And since June 2026 the system prices it fully autonomously: a 480-day rate horizon computed and pushed to the PMS every day, inside operator-set guardrails, with every change in an append-only audit log.
- of expert manual pricing on 93% of days (full-year shadow run)
- Within €2
- of engine recommendations accepted by the operator
- ~98.9%
- weekly manual pricing effort (owner estimate)
- ~10 h → ~1 h
Four years of rate discipline
ADR has risen every single year the engine has priced the property — €62 → €78 → €90 → €100 → €102, +13.1% across the two most recent years and +65% over four. Revenue-weighted, from the hotel's own PMS records.
| Year | Occupancy | ADR | RevPAR |
|---|---|---|---|
| 2021 | 48.6% | €61.94 | €30.1 |
| 2022 | 65.2% | €78.05 | €50.9 |
| 2023 | 63.7% | €90.46 | €57.6 |
| 2024 | 63.1% | €99.60 | €62.8 |
| 2025 | 52.4% | €102.33 | €53.6 |
The honest read on 2025: occupancy and RevPAR dipped because the hotel expanded its sellable inventory by roughly 12% — more rooms mechanically lower the percentages even when demand holds. ADR still rose to a record €102 across the larger inventory: the engine absorbed the new capacity without discounting it away. More rooms, higher rate, revenue defended.
The proof: it matched a human expert for a year
Before Compass touched a live rate, it ran in shadow for a full year of dates — generating recommendations in parallel with the property's expert manual pricing, fed live occupancy, booking pace and competitor data. It landed within €2 on 93% of days (mean delta €1.21), and on the largest-gap dates it was the more correct price: it caught live festival compression and a 93%-occupancy day the manual baseline had missed.
Eight days after that verdict, we switched the hotel's previous pricing process off and made Compass canonical — the exact shadow-then-cutover path we offer every prospect, rehearsed on ourselves first.
What we won't claim
- No "+X% revenue" promise. A defensible uplift number would need archived demand feeds for the counterfactual year, and they don't exist — so we prove parity with expert pricing and show the live demand feeds instead.
- The Plaza has been closed for renovation since 9 June 2026. The system keeps pricing the forward book autonomously through the closure, and the dashboard honestly shows the empty book as an empty book — we don't quote 2026 trading data anywhere.
- The 2025 revenue story is "defended through a capacity expansion", not a hockey-stick. We think honest numbers are the point of a case study.
Want the same proof on your own numbers?
Run Compass in shadow against your current pricing before it touches a live rate — the same de-risking path we used on our own hotel.
Or work it through on your own figures with the ROI calculator. It carries no uplift promise either — that is the point of both pages.
Sources: the property's own PMS records (revenue-weighted, pulled 2026-07-16), the 2026-06-06 formal shadow-parity verdict, and owner-confirmed operational estimates. Methodology available on request.