ProductRate Parity Monitor
Find the channel undercutting your own website
We read your own listing across booking channels and tell you where somebody is selling your rooms below what your own website is charging at that same moment.
Parity erosion is quiet. A channel drops two percent, then five, and the first sign is usually a guest at reception with a screenshot. We read your listing on Google Hotels — your own website and every channel beside it, in one search — and measure each channel against what your website showed in that same search. Both prices come from the same moment, so a rate you changed an hour ago never reads as a channel undercutting you.
There is no composite score to decode. The screen says how many of the searched nights a channel undercut you on, over how many nights were searched, and then groups the offenders as patterns: one channel under you on six nights of eleven is one problem to fix, not six alerts. More than two percent under is flagged; more than five percent is the only kind that raises an alert, because a parity tool that cries wolf gets muted within a week.
Every night says when it was last read and marks when your own rate has changed since. A night nobody has searched, or one where Google did not list your website, shows no verdict at all. It would be trivial to draw those as clean — no recorded violation looks exactly like perfect parity — and it would be a lie the moment somebody made a decision on it.
Who it's for
Properties with meaningful OTA distribution, and anyone about to have a firm conversation with a channel manager or an OTA account manager and wanting dated evidence in hand.
What it needs
Nothing to connect — no PMS. It needs Google Hotels to list your own website beside the channels, which it does for most properties with a booking engine.
What you see tomorrow morning
- How many of the searched nights a channel undercut your website on, over a stated number of nights
- The channels behind it as patterns: how many nights, by how much, and the worst night
- Per night: every channel against your website in the same search, with the time it was read
- Alerts in the dashboard when a channel is more than five percent under, resolvable inline
What it doesn't do
We detect and evidence undercuts from public Google Hotels listings. Member-only and app-only rates behind a login are not visible to us, we put no revenue figure on an undercut because nothing can measure one honestly, and we cannot enforce parity for you — the conversation with the channel is still yours to have.
See it on a real property — yours, or our reference hotel.
Start with the interactive demo — three guided pricing scenarios, no signup. Then we'll walk you through the live production dashboard — recommendations, rationale, group quotes — and answer the awkward questions about your own property.